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  1. To which I would PILE on the A&W attempt to win the hamburger market with the 1/3 pound hamburger many years ago. Apparently it won in taste-tests against the McDonald’s 1/4 pounder, and was the same price, but it ended up losing because people felt 1/3 < 1/4 because 3<4 … Where’s a good facepalm when you need it? πŸ˜€

    Liked by 2 people

    • Perhaps it’s stupid to assume we’re stupid. But I don’t think Mencken is exactly saying we’re stupid. Rather, I think he’s saying that if you underestimate our intelligence, you can still make a decent living selling a dumb product to us.

      Liked by 1 person

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